Get Your Employees On Board the Social Media Train

Your Employees Should Be Part of Your Social Media Strategy

We have seen this time and again.  Your company sets up a Facebook page and perhaps gets a little something going on Twitter.  You get maybe 65 page likes and followers.  That’s super!  For a start.  But, then, that’s about it.  No traction, no referrals, no “shares,” few comments.  Why? Many times companies do not ask their employees to take part in the Social Media machine.  Big mistake.

And, then, we’ve seen some great success stories!  A company sets up a Facebook page, starts tweeting, perhaps uses Instagram, is visible on Google+, and more.  And, the company incorporates its employees in its Social Media strategy.  Boom!  A plethora of likes, your content gets shared, people comment, your company gets good reviews, and so on.  Good stuff!

Let’s say you are at a convention with your team.  You see all kinds of cool things there and you all get some great ideas to incorporate or new products you want your company to try.  Then your team snaps a selfie at the convention and posts it on their company’s Facebook or Twitter (or both!) and on their own personal Social Mediaall right!!  Watch the extra traction grow from there!  Why?  Because (fictional) Team Member #1 has friends who love the picture.  Team Member #2 has friends who didn’t even know where he worked, so they not only clicked on the post, they clicked on his company to see what exactly he does for a living.  Team Member #3 is a real networker and his snap went out to multiple business groups – people who will be excited to see what this company learned at the convention or what new products are coming down the pipeline.

Here’s a great example: Our friends at M-Tec Systems, Inc., recently attended the Consumer Electronics Show in Las Vegas and posted this selfie while they were there:

mteclol

We’ve seen some amazing things so far and
the day’s not over yet! #CES2016 #MTecSystemsInc 

 

Not only was the M-Tec team smart enough to garner interest with a “selfie,” they are positioned in front of the CES logo sign, they used hashtags about where they are and why, AND they used their company name in a hashtag as well.  Yep, smart cookies, those three!

Getting Started

It’s a good idea to have some guidelines or “best practices” (rules, if you will) about Social Media for your employees when it comes to your company’s name and brand – particularly if your company has more than 10 employees.

For medium-to-large companies, appointing a Social Media Leader or Captain is a good idea – someone who can oversee the strategy, make suggestions, etc., regarding your company’s content marketing.

Secondly, talk to your employees about the company’s vision – and its vision regarding Social Media.  Talk to them about what hashtags to use for brand and company recognition.

Back to the “rules” mentioned above – set forth and make clear the company’s expectations regarding Social Media and any guidelines that must be followed.  The rules don’t have to be complicated or frustrating – just make it clear what they are and ensure everyone understands them and agrees to follow them.

Make It Easy

Use a central location to maintain photos, articles, ideas and other content that your employees can dive into to find fun and useful things to post about the great, innovative company they work for!  They will be excited that they get to “get on Facebook” at work (might want to refer back to the rules regarding amount of time spent) and having some cool stuff at their fingertips to post makes their worklife easy!  A central location could be anything from a shared folder to a tool like Trello.

There You Go!

Social Media appears here to stay.  Companies that utilize it for their marketing efforts are one step ahead of those that don’t.  Companies that 1) get their employees aboard the Social Media Campaign train, and 2) hone their efforts with appropriate guidelines and give them content and tools to work with, end up with employees who are happy and excited to get the brand out there!  They are having fun!  And your company’s name, products, and services are getting liked, shared, and reviewed.

Concluding the Series: How to Use Formatting to Make the Most of Your Shareable Content

Don’t Be Afraid of Using Bold Type, Color, and Italics when Formatting Your Blog

In this blog series, Valere Studios covers essential elements to creating and formatting your shareable content for its best potential and reach in your social and digital marketing.

There’s a cool website about places and stories centered on San Francisco – called The Bold Italic.  Catchy name, right?  The key word here is catchy.  It caught our attention.  That’s what you want your blogs and shareable content to do – catch people’s attention.

Think to waaaaay back when you first learned to type on Word or some other word processing program…  And, THEN, you were taught or figured out how to make words bold, or a color, or italicized.  It was fun!  You may have even gone a bit crazy with it for a while.

The lesson here is that these type of formatting techniques have been around forever, it seems, and they are still relevant today.  Don’t be afraid to use these simple, timeworn techniques to catch your readers’ eye, make your content stand out, and to draw attention for emphasis.

With new technology and brand new techniques to do practically anything showing up every single day as the “next best thing,” please remember that old-fashioned ways of doing things sometimes DO still work.  And, taking advantage of these proven yet simple “little things,” instead of just brushing them off as old, actually sets you apart,makes you stand out, and may just keep your reader looking at your content a little bit longer.

Don’t make the mistake of dismissing old techniques just because they are, well, old or simple.  Heck, even The Bold Italic was savvy enough to use old techniques in a play on words for their brand name.

Try different formatting ideas in your shareable content – see what works for you.  Simple to super techy, there are techniques out there for everyone, every blog, every image.  Have fun with it!

Part II in the Series: How to Use Formatting to Make the Most of Your Shareable Content

Using Quotes – Believe It or Not – May Greatly Enhance the Shareability of your Content

In this blog series, Howie Dunnit covers essential elements to creating and formatting your shareable content for its best potential and reach in your social and digital marketing.

When you are speaking with someone on a hot topic and that person backs up an opinion with a quote from an expert, are you more likely to trust their point of view?  Probably.  Now, if people are spewing expert quotes left and right like a know-it-all, yeah, that’s annoying.  But backing up your content’s relevance with a relevant quote can prove, well, almost magical in the world of content that travels.

In fact, Dan Zarrella, author of The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies, said, “Tweets including quotation marks were 30% more likely to be ReTweeted than those that did not.”

Hmmm….see what I did there?  I used a quote from a leading Social Media/Marketing expert to do the following:

  1. Lend my work more credibility – so, yeah, I’ve researched the hints I am sharing with you and am backing up my assertions with a credible expert’s opinions.
  2. I am using the Zarrella’s quote about quotes to make my own point stand out – to make it pop!
  3. And, I am trusting the statistics that using quotes in my content garners a higher percentage of shareability – the very hint I am giving to you to increase your content’s share of the shares!

Very quickly, I am going to tell you about a client’s personal experience with quotes and their content.  As you know, one of our favorite clients is Encore Talent Productions.   We realized that their shareable content – which very often consists of actual video and photos from their dance competitions – was soaring – and I mean SOARING – when “famous quotes” were used in custom images, emails, tweets and elsewhere.  So using quotes in your content marketing is not limited to just experts in a given field. They can be inspirational or simply funny quotes that are well-known, eye-catching or just gut-busting hilarious.

 

encoreex

 

 

An example of Encore’s use of an inspirational quote by Vicki Baum is displayed in this custom image:

A last little tidbit for you: couple an inspirational quote with the popular hashtag #MotivationMonday and, boy, you are rockin’ it!

Give it a try – increase your credibility; inspire your readers, prospects and clients; and broaden your share reach by utilizing some “quotes” in your content.