VIDEO PRODUCTION TO FUEL FUNDRAISING EFFORTS – AMERICAN RED CROSS

In October, Valere Event and Video Productions began work on two nonprofit video productions for the American Red Cross. We created two videos, one that was exactly 90 seconds long and another that was 30 seconds. 

The Red Cross is one of the largest humanitarian organizations in the world, and it offers crucial services to those in need. Some examples include disaster relief, blood donations, and CPR training.

A LOCAL SPOTLIGHT – BRAND AWARENESS

The Red Cross wanted these commercials to be focused on their Greater Cincinnati Tri-State Headquarters. As a result, we made sure that our footage was authentic to the Tri-State area. In addition, we worked directly with members of the Cincinnati chapter. 

We interviewed volunteers, filmed cinematic drone footage, and captured compelling videos of the disaster relief team helping people in crisis. Valere also filmed donors giving blood as well as volunteers installing smoke alarms for their preparedness programs.

Drone footage of an ERV going across a bridge into downtown Cincinnati.
A Red Cross volunteer performs chest compressions on a training dummy.
A Red Cross volunteer draws blood from a donor.

FILMING DISASTER RELIEF

Capturing disaster relief footage was essential for this project. Since disasters are unpredictable, producer Les Fultz waited on call around the clock, ready to head to a scene at a moment’s notice.

The images below were filmed at an actual response call and shows a volunteer working in a van at night. This late-night call provided some of the best footage of our video and demonstrates our commitment to capturing an authentic story.

Valere Event and Video Productions filmed An ERV parked outside during a real disaster relief call for a fundraising campaign
A Red Cross volunteer works inside of an ERV during a disaster relief call part of a video production by Valere Studios

FUNDRAISING CAMPAIGN FOR NONPROFITS

Organizations like the Red Cross are nonprofits where fundraising is crucial.  Donations are an important lifeline to maintain operations.

People want to donate to a good cause, but they have to know who your nonprofit is and what they do. Producing an excellent commercial or brand video is a fantastic way to draw eyes to your organization and compel citizens to donate.

QUICK VIDEO TURNAROUNDS

Valere finished two compelling videos within 60 days. The final product was edited and delivered quickly.

We pride ourselves on this type of turnaround. Valere provides high-quality content to our clients at the speed that they need. If your business or nonprofit needs to draw people in as fast as possible, we can provide.

To learn more about our service offerings, click here.

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