Upscale Lawncare: Brand Awareness Campaign

Valere Studios increases SEO rankings within Upscale Lawncare’s website and reach across social media platforms– such as FaceBook and Google. Presently, Upscale’s ongoing digital footprint campaign with Valere Studios focuses on increasing website and social media reach.

Digital advertising is an important component of marketing success in 2023–  currently,  91% of businesses (via Nogen Tech’s data) use video content to increase website and social reach.

Upscale Lawncare is a landscaping and outdoor landscaping company–  located near Cincinnati in Monfort Heights, Ohio. With attention to detail, Valere Studios produces a variety of content for Upscale. Increasing brand awareness includes: website development, copywriting, photography and video production.

Producing Content: Upscale’s Outdoor Landscapes

Producing Upscale’s beautiful outdoor landscapes and hardscapes are the major components of this project. Valere Studios relationship with Upscale Lawncare continues growing with their increasing digital footprint and marketing needs. 

Given these points, Valere’s approach is guided by the client’s vision of increasing website and social media presence, quickly adapting to all digital footprint and marketing needs.

In detail, the content represents Upscale Lawncare and the entire landscaping industry, through quality video production, authentic representation and up-to-date editing and filming practices. 

Upscale completes their landscapes on a timely basis and construction timelines are tight. For the same reason, Valere Studios understands the value of meeting deadlines and exceeding expectations.

Valere Studios produces video for Upscale Lawncare in Cincinnati.

Valere Studios produces video and marketing content for Upscale Lawncare in Cincinnati.
Valere Studios produces thumbnails for video with Upscale Lawncare in Cincinnati.
Valere Studios produces video and marketing content for Upscale Lawncare in Cincinnati.
Valere Studios produces video and marketing content for Upscale Lawncare in Cincinnati.
Valere Studios produces video for Upscale lawncare in Cincinnati.

Increasing Social Media Reach

A recent Forbes article, describes benefits of having a increasing social media reach in business,

“It’s accessible, shareable and has built-in value,” said Kelly Richardson. “With video marketing, you can create content that is personal and has a real impact on your audience.”

Valere framed Upscale’s content to highlight the creative, flexible and beautiful work of the landscapers. For that reason, the video was produced as a spotlight reel with all of the materials used and the employees working on the landscaping project from start to finish. 

SEO in Cincinnati

Any Valere Studios client can access any of Valere’s services on a monthly subscription, or project-by-project basis.  At this time, Upscale Lawncare retains Valere on a monthly basis. 

To learn more about Valere Studio’s monthly subscription plan, click here.

Filming different landscaping sites around the Cincinnati area made a huge impact on Valere’s result for Upscale. Showcasing Upscale’s local roots, their clients and the high-quality landscaping from Upscale’s landscapers,  required filming multiple project locations.

Valere Studios filmed Upscale Lawncare's pool landscape.

Valere Studio photographs Upscale Lawncare's work in Cincinnati.
Valere Studios produces video and marketing content for Upscale Lawncare in Cincinnati.

The Future of Brand Awareness

The future of brand awareness needs for businesses continues to increase as technology does. In today’s digital world, social media and the company website is often the first point of potential client contact.

Valere Studios hires seasoned SEO analyzers and provides clients with the tools they need to succeed in Google search results. Following this project, Upscale Lawncare continues to increase in their social and website reach with Valere Studios.