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Video Production and Marketing Statistics

What you need to know about video production for your small business.  

 

The world of video production and marketing has expanded so much in recent years. From Facebook, YouTube, Instagram, Twitter, and Linkedin there are limitless opportunities for you to reach your target demographic. A strategic element as to why, where, and how you position yourself is a necessity. One thing for sure. Video is going to catapult you into the forefront.  

I was certainly ahead of the trend over three years ago.  Some thought it was just too good to be true. The fact is consumers spend more time on mobile devices, tablets, and PC’s watching and engaging with video than ever before. Brand recall has dramatically increased on the internet as compared to TV advertising. This is especially important if you are selling products, own a brick and mortar, or in service or professional organizations.

Here are some important statistics surrounding video:

  • According to Cisco’s Visual Networking Index, Nearly 80% of all online traffic in 2019 will be video content.
  • One third of retailers increased sales conversions by 91% with video.
  • 73% of customers are more likely to buy after watching product videos.
  • YouTube and Facebook uploads and distribution maximizes potential reach and engagement.
  • 78.4% of all US Internet users watch online videos.
  • Men spend 44% more time than women on YouTube.
  • Ages 25-34 in the US have highest viewer penetration at 90%.
  • 164.5 million Americans watched digital TV in 2016.

Maybe you have some questions, or you don’t know where to start.  Don’t worry we’ve solved those problems for you. Whether you have a unique retail shop, run special events, or own a service or professional organization we can help implement a strategic plan.  Concerned about cost of hiring a professional? We can custom tailor a video production campaign to your specific budget and needs. Valere Studios helps you to attract new, qualified customers in 48 hours or less.

One thing is for sure.  If you aren’t in this space now, and it’s not on your immediate “to-do” list you’ll be playing a lot of time catching up. Which could be costly, because chances are your competitors are already in the game.  

 

Les Fultz

Video Content Producer

Valere Studios

 

Sources: Website Builder , Cisco.

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Video marketing tips and what’s happening NOW.

We’ve seen an exciting opportunity in recent years to increase your reach and exposure with video.  All of the social media platforms now allow you to engage your audience with video. Not only is it an opportunity to open up two-way communication with your target audience in virtually real-time, but video acts as a long term asset for your business. Video never goes away and continues to provide benefits for the long haul.

 

Facebook Live:

Yes. It’s a thing and it works. No other social media platform allows you to instantly engage with your fans like Facebook Live.  In a mere matter of moments you can share what’s happening now. Customer testimonials, product demonstrations, live events, and anything else you deem awesome about your product or service.  Here’s a few tips to make sure its a success:

 

  • Check your internet connection.  At large events you could be losing your feed because so many people are using cell towers. Connect to a stable wifi connection if possible. Use a mobile app to perform speed tests.
  • Lighting. Make sure you and your subjects are well lit.  If going live indoors ensure you have ample light and avoid standing in front of windows.
  • Sound.  Pick a spot with less noise.  You can also find lav mics or video mics that are compatible with iPhone or Android.
  • Composition.  If you have a guest or want to showcase the fun at an event go 16:9 or landscape mode. If it’s just you and the emphasis is on your commentary you can shoot 4:3 or portrait.
  • Stabilization.  USE A CELL TRIPOD or cell phone gimbal.  No one likes shaky video.

 

If you really want to WOW your audience ask about our professional live streaming service.  We can add music, fancy intros, graphics, and multiple cameras. Good for interviews, on-stage events, product launches, and the ability to produce your very own episodical show on Facebook!   

 

Pre-recorded Content:

Social media platforms have become a marketers dream when introducing strategically produced video content. It’s important to identify a specific goal for your video content vs. shooting just for vanity. Focus on the demographics.  Who do you want to reach and why.  The ability to target a very specific audience with video has drastically improved over the years. Whether its Facebook, Instagram, Linkedin, or Google you have a huge opportunity to drive sales growth with video combined with ads.

 

Here’s some very important tips:

 

  • Branding. Make sure the editor is familiar with your brand guidelines. Logo placement and graphic choices really matter.
  • Shooting Style.  Out with the old and in with the new. No one wants to watch a corporate video on social media that was so 2010. Get ready for those views, shares, and engagement to stay flat.  People want to see what’s happening now. Not some heavily scripted infomercial.
  • Length.  Rule of thumb to keep your audience glued to your content is under two minutes.  If you really want to maximize your reach and conversions focus on :59.  If you can shoot in under 1 minute you have the ability to publish on every platform. Facebook, Linkedin, Twitter, Instagram, and YouTube.  

 

Video marketing is an ever changing space with new and exciting opportunities for you to increase your exposure and open dialog with your ideal customer. Whether it’s live or pre-recorded content you’ll want to chat with a solution provider that knows how to treat your brand properly in this space.  Someone who knows how to target your specific audience.

 

Want to learn more? Reach me at les@valerestudios.com and follow us @ValereStudios for more useful info, tips, and examples of our work. The time for video is NOW.  

 

People flock to the brands they love. Like Loveland Canoe and Kayak!

With over 500 hours of video on YouTube, 3.3 million posts on Facebook, 3.8 Million Google searches, 448,800 tweets, and 150,000 emails sent every 60 seconds (Smart Insights) it’s a big challenge to stand out.

The need to produce high quality relative content in this digital world is a big challenge from brands both small and large. Make no mistake people flock to the brands they love. It’s how you navigate this complex world of digital content that will make all the difference.

There’s strategy, story telling, and utilizing resources that help you through the process.  It’s sometimes a monumental task for the small to medium size business.  Some thing’s are very important:

  • Establishing a brand identity
  • Developing a plan
  • Writing an editorial calendar
  • Delegating responsibility to people that have the experience
  • Producing highly relative, engaging content
  • Consistency
  • Using video and photography to stand out
  • Utilizing paid advertising on social media platforms like Facebook and Instagram

Coupled with strategic planning, video will be the have the most impact overall. It’s the strongest piece of content you can publish.  Cell phone video is great but it can have some negative impact too.  There’s great free apps like Animoto, iMovie, and Adobe Spark.  If I had my pick it would be Adobe Spark.  It’s on the App Store, and available through a web-based version.  If you’re not comfortable with assembly, composition, or establishing the message, default to my tip above.  Delegate the responsibility to someone that has the right experience.

Brands still have not fully grasped the power of video marketing on facebook.  Big brands like Wendy’s surely are jumping on the bandwagon:

Just because your not Wendy’s doesn’t mean you can’t be just as awesome, and draw people into your business.  Take for example local company Loveland Canoe and Kayak.  We produce regular content throughout their season to increase brand awareness and most importantly drive traffic directly to their door.

 

You see, if your not producing this style of content what kind of audience are you missing?  They certainly are not finding you in the yellow book.

If you have questions about marketing strategies, video content, and curious on how you can stand out we’re here to help.