How to Create a Compelling Brand Video for Your Website

Incorporating video on your website is an absolute essential aspect of any modern website. Prospective clients not only seek information about your products and services but also aim to establish a genuine connection with your brand. To help you achieve this, let’s delve into three specific strategies for creating a compelling brand video for your website.

Be Authentic:

In the realm of business, establishing a strong relationship is crucial for making purchasing decisions. Putting a face to your brand name goes a long way in building trust. Determine who will feature in the video and the message you want to convey, all while maintaining a relatable and personable tone, avoiding excessive corporate jargon in the brand video.

Develop Key Messaging for the Brand Video – The Narrative:

Convey your talking points succinctly and directly. Focus on highlighting the unique value you offer to your ideal customers. Craft your video to answer these pivotal questions:

  • Why do you do what you do?
  • What problems do you solve?
  • How will you deliver on your promises?

Integrating client testimonials is highly effective as it resonates with potential buyers who may be facing similar challenges. Address common questions and objections that arise during the sales cycle to preemptively provide valuable insights.

Before you start filming, gather feedback from both clients and employees. Sometimes, a fresh perspective from within your team can shed light on unresolved issues and enhance the overall production process.

Camera for use in brand video production by Valere Studios
Mike Sipple Jr on Camera for a corporate brand video in Newport, KY at the offices of Centennial, Inc.
Photo of Sony Cinema Cameras in use during a commercial video production project

Film Compelling Visuals:

Compelling visuals are key to retaining your audience’s attention. If your in-house team possesses the skills, consider utilizing high-quality imaging equipment. Remember, even feature-length films have been shot using iPhones – you hold a world of potential in your pocket. Alternatively, collaborate with vendors equipped with top-of-the-line imaging equipment and lenses.

Here are some ideas for visually engaging content:

  • Showcase you or your employees engaged with clients
  • Offer a behind-the-scenes glimpse for prospective clients
  • Create a “How It’s Made” style content if you’re a product maker or service provider
  • Utilize slides or overlays for artistic or professional services, such as CPAs or attorneys

In conclusion, the keys to a successful brand video are authenticity, a clear and relatable message tailored to your potential customers’ needs, and visually captivating content that reflects your brand’s essence. By following these strategies, you’ll be well on your way to creating a compelling brand video that resonates with your audience and strengthens your online presence.