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Video Production and Marketing Statistics

What you need to know about video production for your small business.  

 

The world of video production and marketing has expanded so much in recent years. From Facebook, YouTube, Instagram, Twitter, and Linkedin there are limitless opportunities for you to reach your target demographic. A strategic element as to why, where, and how you position yourself is a necessity. One thing for sure. Video is going to catapult you into the forefront.  

I was certainly ahead of the trend over three years ago.  Some thought it was just too good to be true. The fact is consumers spend more time on mobile devices, tablets, and PC’s watching and engaging with video than ever before. Brand recall has dramatically increased on the internet as compared to TV advertising. This is especially important if you are selling products, own a brick and mortar, or in service or professional organizations.

Here are some important statistics surrounding video:

  • According to Cisco’s Visual Networking Index, Nearly 80% of all online traffic in 2019 will be video content.
  • One third of retailers increased sales conversions by 91% with video.
  • 73% of customers are more likely to buy after watching product videos.
  • YouTube and Facebook uploads and distribution maximizes potential reach and engagement.
  • 78.4% of all US Internet users watch online videos.
  • Men spend 44% more time than women on YouTube.
  • Ages 25-34 in the US have highest viewer penetration at 90%.
  • 164.5 million Americans watched digital TV in 2016.

Maybe you have some questions, or you don’t know where to start.  Don’t worry we’ve solved those problems for you. Whether you have a unique retail shop, run special events, or own a service or professional organization we can help implement a strategic plan.  Concerned about cost of hiring a professional? We can custom tailor a video production campaign to your specific budget and needs. Valere Studios helps you to attract new, qualified customers in 48 hours or less.

One thing is for sure.  If you aren’t in this space now, and it’s not on your immediate “to-do” list you’ll be playing a lot of time catching up. Which could be costly, because chances are your competitors are already in the game.  

 

Les Fultz

Video Content Producer

Valere Studios

 

Sources: Website Builder , Cisco.

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Video marketing tips and what’s happening NOW.

We’ve seen an exciting opportunity in recent years to increase your reach and exposure with video.  All of the social media platforms now allow you to engage your audience with video. Not only is it an opportunity to open up two-way communication with your target audience in virtually real-time, but video acts as a long term asset for your business. Video never goes away and continues to provide benefits for the long haul.

 

Facebook Live:

Yes. It’s a thing and it works. No other social media platform allows you to instantly engage with your fans like Facebook Live.  In a mere matter of moments you can share what’s happening now. Customer testimonials, product demonstrations, live events, and anything else you deem awesome about your product or service.  Here’s a few tips to make sure its a success:

 

  • Check your internet connection.  At large events you could be losing your feed because so many people are using cell towers. Connect to a stable wifi connection if possible. Use a mobile app to perform speed tests.
  • Lighting. Make sure you and your subjects are well lit.  If going live indoors ensure you have ample light and avoid standing in front of windows.
  • Sound.  Pick a spot with less noise.  You can also find lav mics or video mics that are compatible with iPhone or Android.
  • Composition.  If you have a guest or want to showcase the fun at an event go 16:9 or landscape mode. If it’s just you and the emphasis is on your commentary you can shoot 4:3 or portrait.
  • Stabilization.  USE A CELL TRIPOD or cell phone gimbal.  No one likes shaky video.

 

If you really want to WOW your audience ask about our professional live streaming service.  We can add music, fancy intros, graphics, and multiple cameras. Good for interviews, on-stage events, product launches, and the ability to produce your very own episodical show on Facebook!   

 

Pre-recorded Content:

Social media platforms have become a marketers dream when introducing strategically produced video content. It’s important to identify a specific goal for your video content vs. shooting just for vanity. Focus on the demographics.  Who do you want to reach and why.  The ability to target a very specific audience with video has drastically improved over the years. Whether its Facebook, Instagram, Linkedin, or Google you have a huge opportunity to drive sales growth with video combined with ads.

 

Here’s some very important tips:

 

  • Branding. Make sure the editor is familiar with your brand guidelines. Logo placement and graphic choices really matter.
  • Shooting Style.  Out with the old and in with the new. No one wants to watch a corporate video on social media that was so 2010. Get ready for those views, shares, and engagement to stay flat.  People want to see what’s happening now. Not some heavily scripted infomercial.
  • Length.  Rule of thumb to keep your audience glued to your content is under two minutes.  If you really want to maximize your reach and conversions focus on :59.  If you can shoot in under 1 minute you have the ability to publish on every platform. Facebook, Linkedin, Twitter, Instagram, and YouTube.  

 

Video marketing is an ever changing space with new and exciting opportunities for you to increase your exposure and open dialog with your ideal customer. Whether it’s live or pre-recorded content you’ll want to chat with a solution provider that knows how to treat your brand properly in this space.  Someone who knows how to target your specific audience.

 

Want to learn more? Reach me at les@valerestudios.com and follow us @ValereStudios for more useful info, tips, and examples of our work. The time for video is NOW.  

 

Leverage Facebook and Videos Now for Powerful Content Marketing and Advertising

Some fantastic and fascinating stats about Facebook and videos have been in the news lately.  And, it affects business owners who are interested in leveraging the power of video and content marketing on this social media giant.  Yep, I said it: Facebook is a giant and video is part of its fast-growing strength.

First of all, check out these headlines that came out the first week of November 2015:

  • “Facebook Milestones Leading to a Billion Daily Users” – ABC News
  • “3 Numbers That Prove Facebook Is Killing it Right Now” – Time
  • “1-in-7 Worldwide Check Facebook Daily” – MyStateline.com

So, you get it, right?  Facebook is “killing it!”  A billion daily users? One in seven people are checking Facebook every, single day?

Business owners – whether your company is small, medium, large, or mega – should be leveraging this: an easy-to-use space to say what you do, show what you sell, market what you offer.  And, believe me, your target market is out there….and your target is looking at Facebook….every day.

But, it gets even better!  Check out this news:

  • “Facebook CEO Mark Zuckerberg said today (11/04/2015) that his company’s platform is notching 8 billion video views daily, doubling the number it reported in April. More than 500 million users are watching those videos, he said.” Wired
  • “Facebook is likely hoping that an upcoming video portal, currently in testing, would help increase video views and drive more advertisers to video formats, which are often more engaging and more expensive.” Business Insider
  • About Facebook video views: “Eight billion views! A day. That’s more than there are people in this world – 7 billion.”USA Today

What does this mean for you, the business owner?  These statistics are staggering.  To us at Howie Dunnit, it means if you’re not using video to grow your business and get your message heard, now is the time.

I will throw one last quick statistic out to you:  65% of web traffic is video. Sixty-five percent!

Implement video in your marketing campaigns now.  They don’t have to be long or complicated.  In fact, the shorter, less complicated the video – all the better!  Please don’t let this easy-to-implement, important piece of your content marketing fall by the wayside.