{"id":6068,"date":"2023-08-10T02:12:56","date_gmt":"2023-08-10T02:12:56","guid":{"rendered":"https:\/\/valerestudios.com\/?p=6068"},"modified":"2023-10-30T18:52:39","modified_gmt":"2023-10-30T18:52:39","slug":"how-to-create-a-compelling-brand-video-for-your-website","status":"publish","type":"post","link":"https:\/\/valerestudios.com\/2023\/08\/how-to-create-a-compelling-brand-video-for-your-website\/","title":{"rendered":"How to Create a Compelling Brand Video for Your Website"},"content":{"rendered":"<div class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div '     ><section  class='av_textblock_section av-ll4ip27a-65234a683adee791a3037c5875d581b8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>How to Create a Compelling Brand Video for Your Website<\/h1>\n<p>Incorporating video on your website is an absolute essential aspect of any modern website. Prospective clients not only seek information about your products and services but also aim to establish a genuine connection with your brand. To help you achieve this, let&#8217;s delve into three specific strategies for creating a compelling brand video for your website.<\/p>\n<h2>Be Authentic:<\/h2>\n<p>In the realm of business, establishing a strong relationship is crucial for making purchasing decisions. Putting a face to your brand name goes a long way in building trust. Determine who will feature in the video and the message you want to convey, all while maintaining a relatable and personable tone, avoiding excessive corporate jargon in the brand video.<\/p>\n<h2>Develop Key Messaging for the Brand Video &#8211; The Narrative:<\/h2>\n<p>Convey your talking points succinctly and directly. Focus on highlighting the unique value you offer to your ideal customers. Craft your video to answer these pivotal questions:<\/p>\n<ul>\n<li aria-level=\"1\">Why do you do what you do?<\/li>\n<li aria-level=\"1\">What problems do you solve?<\/li>\n<li aria-level=\"1\">How will you deliver on your promises?<\/li>\n<\/ul>\n<p>Integrating client testimonials is highly effective as it resonates with potential buyers who may be facing similar challenges. Address common questions and objections that arise during the sales cycle to preemptively provide valuable insights.<\/p>\n<p>Before you start filming, gather feedback from both clients and employees. Sometimes, a fresh perspective from within your team can shed light on unresolved issues and enhance the overall production process.<\/p>\n<\/div><\/section><\/div><div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-2  el_after_av_one_full  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div class='flex_column av-av_one_third-7714eba142aeda1f8b5272a3c372b279 av_one_third  avia-builder-el-3  el_after_av_hr  el_before_av_one_third  first flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll4ivxj7-838c9b7a0a753eeb542d63d11d261b85\">\n.avia-image-container.av-ll4ivxj7-838c9b7a0a753eeb542d63d11d261b85 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll4ivxj7-838c9b7a0a753eeb542d63d11d261b85 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll4ivxj7-838c9b7a0a753eeb542d63d11d261b85 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-5990 avia-img-lazy-loading-not-5990 avia_image ' src=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2022\/12\/Untitled-design-4-495x400.jpg\" alt='Camera for use in brand video production by Valere Studios' title='Photo of camera lens'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2022\/12\/Untitled-design-4-495x400.jpg 495w, https:\/\/valerestudios.com\/wp-content\/uploads\/2022\/12\/Untitled-design-4-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><\/div><div class='flex_column av-av_one_third-f1c518e9ff58e869f80c8f093487abc9 av_one_third  avia-builder-el-5  el_after_av_one_third  el_before_av_one_third  flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll4iwquk-6cb1ee6c3882ebb05c4b061a82bd3a44\">\n.avia-image-container.av-ll4iwquk-6cb1ee6c3882ebb05c4b061a82bd3a44 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll4iwquk-6cb1ee6c3882ebb05c4b061a82bd3a44 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll4iwquk-6cb1ee6c3882ebb05c4b061a82bd3a44 av-styling- avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-5986 avia-img-lazy-loading-not-5986 avia_image ' src=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/07\/Untitled-design-3-495x400.jpg\" alt='Mike Sipple Jr on Camera for a corporate brand video in Newport, KY at the offices of Centennial, Inc.' title='Mike Sipple Jr'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/07\/Untitled-design-3-495x400.jpg 495w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/07\/Untitled-design-3-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><\/div><div class='flex_column av-av_one_third-f1c518e9ff58e869f80c8f093487abc9 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_hr  flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll4iy4r8-01c708fdef8a01753bed8268997a964f\">\n.avia-image-container.av-ll4iy4r8-01c708fdef8a01753bed8268997a964f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll4iy4r8-01c708fdef8a01753bed8268997a964f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll4iy4r8-01c708fdef8a01753bed8268997a964f av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6046 avia-img-lazy-loading-not-6046 avia_image ' src=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_135457-495x400.jpg\" alt='Photo of Sony Cinema Cameras in use during a commercial video production project' title='20230802_135457'  height=\"400\" width=\"495\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div  class='hr av-av_hr-91d7ccd583a503147498e120fee2ff9b hr-default  avia-builder-el-9  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  first flex_column_div '     ><section  class='av_textblock_section av-ll4iqoyz-2b22365d140d91862dbc55b40b0c71b6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Film Compelling Visuals:<\/h2>\n<p>Compelling visuals are key to retaining your audience&#8217;s attention. If your in-house team possesses the skills, consider utilizing high-quality imaging equipment. Remember, even feature-length films have been shot using iPhones \u2013 you hold a world of potential in your pocket. Alternatively, collaborate with vendors equipped with top-of-the-line imaging equipment and lenses.<\/p>\n<p>Here are some ideas for visually engaging content:<\/p>\n<ul>\n<li aria-level=\"1\">Showcase you or your employees engaged with clients<\/li>\n<li aria-level=\"1\">Offer a behind-the-scenes glimpse for prospective clients<\/li>\n<li aria-level=\"1\">Create a &#8220;How It&#8217;s Made&#8221; style content if you&#8217;re a product maker or service provider<\/li>\n<li aria-level=\"1\">Utilize slides or overlays for artistic or professional services, such as CPAs or attorneys<\/li>\n<\/ul>\n<p>In conclusion, the keys to a successful brand video are authenticity, a clear and relatable message tailored to your potential customers&#8217; needs, and visually captivating content that reflects your brand&#8217;s essence. By following these strategies, you&#8217;ll be well on your way to creating a compelling brand video that resonates with your audience and strengthens your online presence.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,8,6],"tags":[263,259,257,258,260,81,262,261,244,217],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Video Production: Useful tips to create a compelling video.<\/title>\n<meta name=\"description\" content=\"This article helps identify key areas to focus on when creating a compelling brand video for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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