{"id":6044,"date":"2023-10-09T13:51:46","date_gmt":"2023-10-09T13:51:46","guid":{"rendered":"https:\/\/valerestudios.com\/?p=6044"},"modified":"2024-05-02T20:44:30","modified_gmt":"2024-05-02T20:44:30","slug":"mercy-mcauley-high-school-commercial-video-production-project","status":"publish","type":"post","link":"https:\/\/valerestudios.com\/2023\/10\/mercy-mcauley-high-school-commercial-video-production-project\/","title":{"rendered":"Mercy McAuley High School Commercial Video Production Project"},"content":{"rendered":"<div class='flex_column av-5r59gc-9c27e576d72b41bc27f5925dc99b2a9b av_one_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div '     ><div  class='avia-video av-lnm1kbj3-6240c5ef0867b0f7db7be3fdda48e584 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/872331360?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mercy McAuley Digital Campaign School Spirit &amp; Sisterhood\" src=\"https:\/\/player.vimeo.com\/video\/872331360?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-42arfg-11d7217b49eaeec2de3b3070c7e0c3d8 av_one_third  avia-builder-el-2  el_after_av_one_third  el_before_av_one_third  flex_column_div '     ><div  class='avia-video av-lnm1kro6-2f84414269de6c971507f04c6fefb320 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/872331492?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mercy McAuley Digital Campaign - Clubs &amp; Extras\" src=\"https:\/\/player.vimeo.com\/video\/872331492?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-2v6rik-66ef8154cea69055a2776342416ccb63 av_one_third  avia-builder-el-4  el_after_av_one_third  el_before_av_textblock  flex_column_div '     ><div  class='avia-video av-lnm1l6zq-6a06dea50f92ae899bf21aeb2df9b2a7 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/872331572?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Mercy McAuley Digital Campaign - Women Lead Honors Program\" src=\"https:\/\/player.vimeo.com\/video\/872331572?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll3s037h-95f9a54adc5b5967f099390ba6ce86ab\">\n#top .av_textblock_section.av-ll3s037h-95f9a54adc5b5967f099390ba6ce86ab .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ll3s037h-95f9a54adc5b5967f099390ba6ce86ab'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Mercy McAuley High School Commercial Video Production Project<\/h1>\n<p>In today&#8217;s digital world, the importance of video in educational organizations continues to increase as technology does. Mercy McAuley High School is located in Cincinnati, and hired Valere Studios to produce a series of promotional videos.<\/p>\n<p>Mercy McAuley&#8217;s goal was creating informative and engaging content, aimed at prospective 8th-grade students and families for an upcoming open house.<\/p>\n<p>Learn more about Mercy McAuley here: <a href=\"https:\/\/www.mercymcauley.org\/\">https:\/\/www.mercymcauley.org\/<\/a><\/p>\n<h2>Pre-Production: Strategic Foundation for Commercial Video Production<\/h2>\n<p>The pre-production phase forms the strategic foundation of the project. The Valere Studios production team worked with the school&#8217;s Director of Marketing, Patty Thelen who came prepared with interview questions for twenty four people.<\/p>\n<p>The questions framed the construction of a project plan, matched with the school&#8217;s identity and mission. In preparation to film, the shoot dates and schedules were adapted to lessen school day disruptions.<\/p>\n<p>Selecting specific shooting locations is central to the pre-production phase. After identifying four key areas \u2013 the library, chapel, auditorium and gym, the\u00a0 Valere Studios production team prepped each shooting site to create film-quality settings.<\/p>\n<\/div><\/section>\n<div class='flex_column av-15mra4-53f6038b2e3f3cc3b2c474bcd001ce15 av_one_third  avia-builder-el-7  el_after_av_textblock  el_before_av_one_third  first flex_column_div column-top-margin'     ><div  class='avia-video av-lnn9ueqw-22bf6e47e79e9eb7f73d3db048918afc avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/873732520?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Alumna Perspective\" src=\"https:\/\/player.vimeo.com\/video\/873732520?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-8vposs-d0379a723600439374c2eb2edaa6369b av_one_third  avia-builder-el-9  el_after_av_one_third  el_before_av_one_third  flex_column_div column-top-margin'     ><div  class='avia-video av-lnn9unvi-f01cf02c4f95878766e2889a0d84bc76 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/873732636?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Competitive Athletics\" src=\"https:\/\/player.vimeo.com\/video\/873732636?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-73ng3w-357cadc79182c343b472d26522dcba0d av_one_third  avia-builder-el-11  el_after_av_one_third  el_before_av_one_third  flex_column_div column-top-margin'     ><div  class='avia-video av-lnn9uwgm-142e800f59e70f934b13b4447f9f01e4 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/873732785?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Fine Arts\" src=\"https:\/\/player.vimeo.com\/video\/873732785?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-5hu99o-a196f927238f5e4e2ff10260e81c12a8 av_one_third  avia-builder-el-13  el_after_av_one_third  el_before_av_one_third  first flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll3se70z-893b2c8d9fb7d06a24e04b1ea0441b11\">\n.avia-image-container.av-ll3se70z-893b2c8d9fb7d06a24e04b1ea0441b11 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll3se70z-893b2c8d9fb7d06a24e04b1ea0441b11 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll3se70z-893b2c8d9fb7d06a24e04b1ea0441b11 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6045 avia-img-lazy-loading-not-6045 avia_image ' src=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_094729-300x169.jpg\" alt='Library at Mercy McAuley High School used in a commercial video production project.' title='20230802_094729'  height=\"169\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_094729-300x169.jpg 300w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_094729-768x432.jpg 768w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_094729-705x397.jpg 705w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_094729.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column av-3ig64c-7328090746a2511c395d15f6bea5b0c2 av_one_third  avia-builder-el-15  el_after_av_one_third  el_before_av_one_third  flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll3sebsa-a6df42a859ed48dccf034019464cd2e2\">\n.avia-image-container.av-ll3sebsa-a6df42a859ed48dccf034019464cd2e2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll3sebsa-a6df42a859ed48dccf034019464cd2e2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll3sebsa-a6df42a859ed48dccf034019464cd2e2 av-styling- avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6046 avia-img-lazy-loading-not-6046 avia_image ' src=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_135457-300x169.jpg\" alt='Photo of Sony Cinema Cameras in use during a commercial video production project' title='20230802_135457'  height=\"169\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_135457-300x169.jpg 300w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_135457-768x432.jpg 768w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_135457-705x397.jpg 705w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230802_135457.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column av-1u73p8-7f6dc4d3c9f99364487dac674f0d8246 av_one_third  avia-builder-el-17  el_after_av_one_third  el_before_av_hr  flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll3seici-5363abca4263ded8c2db7ee558df7ead\">\n.avia-image-container.av-ll3seici-5363abca4263ded8c2db7ee558df7ead img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll3seici-5363abca4263ded8c2db7ee558df7ead .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll3seici-5363abca4263ded8c2db7ee558df7ead av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6047 avia-img-lazy-loading-not-6047 avia_image ' src=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230731_131720-300x169.jpg\" alt='Chapel at Mercy McAuley High School used in a commercial video production project' title='20230731_131720'  height=\"169\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230731_131720-300x169.jpg 300w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230731_131720-768x432.jpg 768w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230731_131720-705x397.jpg 705w, https:\/\/valerestudios.com\/wp-content\/uploads\/2023\/08\/20230731_131720.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div  class='hr av-2oy53g-02b5b92030058658c91805dbaed0b493 hr-default  avia-builder-el-19  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll3s2hcj-b13ca72049bf8caffcc25c23e0589a89\">\n#top .av_textblock_section.av-ll3s2hcj-b13ca72049bf8caffcc25c23e0589a89 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-ll3s2hcj-b13ca72049bf8caffcc25c23e0589a89'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Filming: Producing in Action<\/h2>\n<p>The filming phase brought the project&#8217;s creative vision to life with advanced recording equipment.<\/p>\n<p>Valere Studios conducted a series of interviews with students, faculty, and staff. Moreover, these interviews added a human touch to the narrative through firsthand experiences and perspectives.<\/p>\n<p>Valere Studios production team filmed four days of video in the different locations of the school. Given that, the chosen locations were crucial to the storytelling process, with each shooting space having unique elements that speak to the school&#8217;s overall image.<\/p>\n<h2>Post-Production: Creating a Narrative for Commercial Video Production<\/h2>\n<p>Post-production marked the transition from raw video to the final edit. Matching soundbites to visuals was a fun process, involving the careful selection of the most impactful elements.<\/p>\n<p>Using cloud-based collaborative tools, Valere Studios merged client feedback into the editing process. Following this, Valere Studios translated Mercy McAuley&#8217;s vision into the final product, resulting in a series of ten concise videos. The different videos focused on highlighting impactful areas of the school.<\/p>\n<h2>The Distribution of Content<\/h2>\n<p>Nonetheless, driving traffic to the open house and Mercy McAuley&#8217;s website was the goal of posting the video series. The content was distributed via most social media channels, with Youtube serving as a tool to embed videos on different landing pages.<\/p>\n<\/div><\/section>\n<div class='flex_column av-6dv5wc-e60dbcf35c79603e419f4fece82eb5ab av_one_third  avia-builder-el-21  el_after_av_textblock  el_before_av_one_third  first flex_column_div column-top-margin'     ><div  class='avia-video av-lnn9vhyd-9dc74b7e2e6527df238c19a41659c745 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/873732880?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Parent Perspective\" src=\"https:\/\/player.vimeo.com\/video\/873732880?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-4k9u6k-fadda2b1ef27b03ddb8c96bf09d6a5f7 av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_one_third  flex_column_div column-top-margin'     ><div  class='avia-video av-lnn9vqim-915c3cdf465fa40a4cf873874e8420ca avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/873732998?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Teachers &amp; Classes\" src=\"https:\/\/player.vimeo.com\/video\/873732998?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-37eskc-04ee4808b4cbf5bdf3f2d2c242eee4c6 av_one_third  avia-builder-el-25  el_after_av_one_third  avia-builder-el-last  flex_column_div column-top-margin'     ><div  class='avia-video av-lnn9vvpi-ff41d0b33cf9a8e9c3aa4d0faa08b634 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/873733115?share=copy'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Faith &amp; Service\" src=\"https:\/\/player.vimeo.com\/video\/873733115?dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,168,240,434,7],"tags":[215,238,246,247,81,250,249,245,244,248,217],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - 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