FASHION SHOOT VIRTUAL PRODUCTION – CINCY CHIC

Valere Studios produced a fashion shoot as part of a virtual event for Cincy Chic.

The event, Ohio Fashion Night, was hosted by Amy Scalia. Amy, who was the founder of Cincy Chic, is a writer and TV personality. She is the host of Cincinnati Local12’s “Amy on the Go” series as well as the weekly prime time show “Refined Living.”

FASHION SHOOT FILMING

The fifty-minute program consisted of product advertisements, fashion showcases, and interviews with designers. Some of the featured designers included Celeste Malavar-Stewart, Missy De Groot, and Pam Kravetz.

Ohio Fashion Night spotlighted several types of beauty products. Handbags, makeup, hats, and dresses were just a few of the items that were on display. Designers and vendors discussed their design inspirations as well as the benefits of their products.

Image of a model displaying a handbag for Ohio Fashion Night, a fashion shoot produced by Valere Studios.
Image of a designer dress for Ohio Fashion Night, a fashion shoot produced by Valere Studios.
Image of Amy Scalia for Ohio Fashion Night, a fashion shoot produced by Valere Studios.

LIVE BROADCAST FOR WEB

The goal of the Ohio Fashion Night was to record the show in advance and broadcast it at a specific time. The program, which was filmed in five days, aired live to a curated watch party that included designers, advertisers, and people interested in fashion.

Lower third graphics accompanied shop owners with their website addresses, encouraging viewers to visit online stores and shop for products.

Amy Scalia’s interviews were also made into standalone videos, which provided Cincy Chic with additional content.

STUDIO FOR FASHION SHOW

Each segment of the show was recorded in Valere’s cutting-edge video studio. Dynamic Sony imaging provided high-quality visuals. Purple accent lighting gave a sense of cohesion throughout the show. It was also utilized to add a focal point to the background behind models walking down the runway. Audio was captured with wireless lavalier microphones.

Our studio makes productions easy for our clients. With built-in lighting and our professional video equipment, we create broadcast-quality content within one space.

Image of a handbag being displayed by a model for Ohio Fashion Night.
Image of a Mary Kay product from Ohio Fashion Night.
Image of Slate on Vine's showcase in the Ohio Fashion Night.
Image of a Eveline product from Ohio Fashion Night.
Image of Missy De Groot being interviewed by Amy Scalia.

VIRTUAL EVENT PRODUCTION

In the past few years, companies have placed an emphasis on producing virtual events to maintain audience engagement.

One key advantage of virtual events over in-person events is the cost effectiveness, as they are cheaper to produce.

Virtual events also allow businesses to reach a wider audience. A company can broadcast an event to all of their employees or create an experience for potential customers anywhere in the world.

Another advantage is that virtual events prompt deeper audience participation and engagement. Features such as live chat allow viewers to be part of the event. Whether you’re gathering feedback from your internal team or offering a product to consumers, producing a virtual event provides an enriching experience for everyone involved.

Valere has the skills and knowledge to handle all of your needs. Contact us today to start planning your next production.

To learn more about our service offerings, click here.

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