People flock to the brands they love. Like Loveland Canoe and Kayak!

With over 500 hours of video on YouTube, 3.3 million posts on Facebook, 3.8 Million Google searches, 448,800 tweets, and 150,000 emails sent every 60 seconds (Smart Insights) it’s a big challenge to stand out.

The need to produce high quality relative content in this digital world is a big challenge from brands both small and large. Make no mistake people flock to the brands they love. It’s how you navigate this complex world of digital content that will make all the difference.

There’s strategy, story telling, and utilizing resources that help you through the process.  It’s sometimes a monumental task for the small to medium size business.  Some thing’s are very important:

  • Establishing a brand identity
  • Developing a plan
  • Writing an editorial calendar
  • Delegating responsibility to people that have the experience
  • Producing highly relative, engaging content
  • Consistency
  • Using video and photography to stand out
  • Utilizing paid advertising on social media platforms like Facebook and Instagram

Coupled with strategic planning, video will be the have the most impact overall. It’s the strongest piece of content you can publish.  Cell phone video is great but it can have some negative impact too.  There’s great free apps like Animoto, iMovie, and Adobe Spark.  If I had my pick it would be Adobe Spark.  It’s on the App Store, and available through a web-based version.  If you’re not comfortable with assembly, composition, or establishing the message, default to my tip above.  Delegate the responsibility to someone that has the right experience.

Brands still have not fully grasped the power of video marketing on facebook.  Big brands like Wendy’s surely are jumping on the bandwagon:

Just because your not Wendy’s doesn’t mean you can’t be just as awesome, and draw people into your business.  Take for example local company Loveland Canoe and Kayak.  We produce regular content throughout their season to increase brand awareness and most importantly drive traffic directly to their door.


You see, if your not producing this style of content what kind of audience are you missing?  They certainly are not finding you in the yellow book.

If you have questions about marketing strategies, video content, and curious on how you can stand out we’re here to help.

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